Internal Communication & External Marketing

Open communication was one of the main topics discussed by the team this past weekend. The main issue was our individual intentions and how we wanted to see our venture proceed. Each of us has a different way to get to the end-game, and this topic will have to be revisited again. In addition, we decided we need a way for us to resolve disagreements; go carting, first-person gaming, and inflatable sumo wrestling were suggested.

Then, we discussed in length how our business planning has been coming along, and to be honest, we're barely getting anywhere important. The reason we believe this to be is that the most important part to a business plan, at least to us, is the marketing strategy. We've focused on the other parts and have largely ignored the marketing plan. Studies have been conducted and many articles have been written about software companies with very promising technologies that ended up going bust because the market was not sufficiently tapped. If we can't get to our customers, we'll never generate revenue. So my task for the coming weeks, months, will be to focus on how to get to our target market, the steps we'll have to take, the money that will need to be spent, and the trade-offs to be done.

-john