Condor: Prelim SWOT; Plan Proof of Concept

I just got back from a weekend camping at the south rim of the Grand Canyon. 'twas a fun time, but now back to business... {the full version of this posting is in the google groups page}

Direct Competitors?
I did an initial search for companies that do the same thing as Condor -- none found so far. Not even those {cut} have this kind of feature.

Alternative Competitors?
These are the alternatives that might take away a customer. For example, if we were in the automotive business, an alternative competitor may well be public transportation and cycling. As for Condor, the alternative for consumers is to do things the old-fashioned way -- {cut} (If you haven't read what Condor is all about, please do so in the Pages section) That answers two of the hardest parts for a SWOT.

The Opportunity is to fulfill a consumer need and to provide convenience.

As for the Threat? There is no direct competitor and there is no alternative. There will always be copy-cats (so no biggie). There is always the risk of a slow rate of adoption. These last two points are pretty much a part of any Threat analysis, so overall, I'd say that Condor is a high opportunity and a low threat.

Proof of Concept
I think with Condor, I will actually spend some time looking at how a proof of concept can be thrown together. Why focus on this now? Since Condor's business model is so easy to understand and the opportunity is more apparent, I think it would serve us well if a proof of concept were put together. At the very least, I will document my train of thought, and if you ever want to comment, please do.

The 10,000 Feet View
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Condor at 10,000 feet will need to do the following:
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3rd party {cute} site will need to do the following:
{cut}

More thinking to come, got to leave for the cubicle farm.

-john