Bison: SWOT

Continuing where I left off for Bison v2...

I then did a preliminary SWOT of a combined scenario of A and C -- use a free blogging service to allow people to experience ILP and to
create buzz for it, then sell the ILP servers to companies for
integration within their own networks.

Strengths:
- unique security feature (ILP)
- ?

Weakness:
- ?

Opportunity:
- gain advertising revenue from aggregation of similar blogs
- sale of ILP servers

Threats:
- infosec firms
- copy cat firms

As you can see, there was nothing compelling in the SWOT that made Bison v2 (scenarios A & C) very appealing. The question kept coming to my mind about how we could sufficiently create buzz if bloggers have a low adoption rate for our free blog. What can we do to make our blogging service unique and useful enough for bloggers to try it, then like it, then create buzz, which we hope will sell ILP servers? Then it dawned on me.

Monetize the blog such that revenue sharing options can be
implemented. So now, the people who create the content can be paid for their work based on traffic to their blog entries. As I continued to
think about how this revenue sharing would work, Bison continued to evolve and scenario C was removed and what was left was a scenario A on steroids, the Blogging Community News Network (BCNN).

This is Bison v3 and I'll write about it in my next post.