Thursday, July 19, 2007

Bison: Competitor Analysis: Engage.com

Engage.com may be the closest thing to Bison, yet. How?

"Engage, for example, allows members to bring friends and family with them online, all of whom can prowl the profiles, checking people out and matching them up. Members can also rate the politeness of their dates, as well as the accuracy of the profiles. This is the new"community" approach to online matching — a naturalistic, social corrective for the deception that plagues cyberspace," a quote from "The Truth about Dating Online" of the journal Scientific American Mind (you can read the entire study, which I did, found in our google group's files section.

I just checked out their site and not only do they have friends help
friends find love, but they even have a service called "matchmaker",
where anyone can try their hand at matching people up.

Here is what they have to say about themselves...

Unique Engage.com features include:
* Play Matchmaker™ - Singles can ask friends to introduce them to other singles, while anyone (single or married) can become a matchmaker and help set up singles they know.

* Cast Your Vote™ - Better than unproven, scientific personality-testing methods, singles can garner the collective intelligence of the Engage community to meet matches the community “senses” would be right for them.

* Living Profiles™ - Much more than the typical dating profile offering only self-disclosed information, Living Profiles™ present singles in a rich, community-determined social context, helping bustthe bogus barrier plaguing other sites.

· References - Read what friends and family have to say about a member.

· Member Reputation - Feedback regarding the member’s interactions with others in the community—including responsiveness, truthfulness and politeness—speaks to a member’s character.

· Tags – Singles (and their friends) use descriptive tags to help connect them with other Engage members who share similar interests.

· Advice - Decide if a member is insightful by reading the dating advice she or he has provided to others, or give the member advice yourself.

· People I’m Helping Introduce – See (or contact) other singles a member is helping.

· My Community of Matchmakers - Contact matchmakers who are helping a member to find out more about the member, or ask for an introduction.

· Matchmaker Rating – View the number of introductions a member has made for others and feedback regarding the quality of those introductions.

Sounds like a good competitor to emulate and exceed.

-john

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