From reading the reviews, I have come up with a few major issues gripes that people have voiced about these online services. I will list these issues and then offer the Bison solution for them. Please comment on the issues and solutions!
1. The quality of people on the service is poor.
Bison will require that a member of the dating portion of the site, must have a college degree. To validate this, we will require that a college transcript be sent from the university to our address. There may be certain universities with whom we have agreements and those universities will work electronically with Bison to expedite the account approval process. Yes, this is a hard sell, but college graduates are used to sending transcripts to jobs, graduate programs, etc… Besides, if the service is free, this is a small fee to pay. The upside is we are sure of a demographic that is educated, which is great for advertising.
2. Other match-making sites promise matches.
Bison doesn’t promise matches. Bison allows your network of friends/family to help you find the right match. It is the social network doing what it typically does in the real world — find matches for you and others, all on-the-fly.
3. People are fed up with subscription fees and poor results.
When people pay, they expect a level of service, and for a match-making service that equates to dates and connections in the real world. With that said, we can see all of the flames that people have left for these competitors sites. I think we should still be free and focus on marketing to an educated group of members. Less expectations with a free service, if it happens to be good, it gets lots of publicity via word of mouth.
4. Guys say that a lot of the girls on these other sites are fake.
They were saying that these girls were asking them to send money… with our college transcript requirement, we weed out people who create many fake accounts and fake their gender, perhaps to trick guys into sending money. We can really clean up the act, maybe not entirely, but we make it harder for people to deceive.
-john
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