The intent of this thread is for us to analyze what makes this free online dating service so successful. My definition of successful in this case is this: earn a $800K+ check from advertising using Google’s Adsense. See the following blog entry from the founder, complete with a photo. In case you are motivated by money, I believe that was only two months of Adsense usage too.
There is some truth behind the money this guy is making. The following Wall Street Journal article says that that Google confirmed that he did get this check. He runs a very simple site, really basic, no
bells and whistles, and according to this WSJ article, the secret to his success is making online dating free. Remember the site, HotOrNot.com? They’re following his lead and have turned their site free.
In addition, here is an interview with the founder. One of the best pieces of info from him is how he “stayed under the radar” — by blocking certain sites from keeping track of his daily traffic, which
meant his business could grow without anyone noticing. Read the interview and you’ll see which services he blocked from his site. That’s just a robots.txt entry, right? I think we can do a lot better and still offer it for free.
-john
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